These HTML banner ads were developed by myself as master units using CSS + JavaScript + GSAP3
working in close collaboration with design teams to ensure all art assets were developer-ready.
For each project - I reviewed the scope and complexity to estimate the timeline,
worked directly with resourcing & project managers to support scheduling and planning, and implemented revisions to address any client feedback. Spanning across 1000s of similar projects, collaborating among many teams to ensure all deliverables were handed off efficiently.
Animated HTML Advertisements -
working in close collaboration with design teams to ensure all art assets were developer-ready.
For each project - I reviewed the scope and complexity to estimate the timeline,
worked directly with resourcing & project managers to support scheduling and planning, and implemented revisions to address any client feedback. Spanning across 1000s of similar projects, collaborating among many teams to ensure all deliverables were handed off efficiently.
Animated HTML Advertisements -
I developed each master animation to be easily resized for multiple ad formats -
Images, text, and button animations all re-adjusted to fit several new dimensions, while preserving the original design and messaging; resulting in consistent, production-ready ads.
Images, text, and button animations all re-adjusted to fit several new dimensions, while preserving the original design and messaging; resulting in consistent, production-ready ads.
Dynamic Studio HTML Banner Ads -
I have built & maintained many dynamic campaigns from the ground up for major brands including HPE, Rogers, TD Insurance, using HTML creative shells + dynamic assets + external feed-sheets all housed within the Google DoubleClick ecosystem, enabling advertisers to simultaneously traffic 100s of message variations, serve ads based on factors like targeted audience, tracking metrics & Geo-location, and dynamically enable/disable specific frames & animations, or make broad content updates instantly across massive live ad campaigns